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WHAT IS SECRETLY SOCIETY?

Secretly Society is our spin on a classic idea - the record club. The pitch is simple. One record, in an exclusive, Secretly Society vinyl color, shipped to your door every month. Oh yeah, and shipping is included. find out more.

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Secretly Society members gain access to these limited-edition items with free shipping on all items with your subscription. Guest list access (subject to availability). Plus early access to limited items and sales.


 

September 2024 Secretly Society Album

Hole Erth

Toro y Moi
Label: Dead Oceans

Hole Erth, Chaz Bear’s eighth full-length studio record as Toro y Moi, is the genre shapeshifter’s most unexpected and bold move to date, with Bear diving headlong into rap-rock, Soundcloud rap and Y2K emo. The album blitzes anthemic pop-punk next to autotuned, melancholic rap – two genres that inform one another now more than ever before — and packs in the most features ever on a Toro y Moi album. We get Don Toliver’s moody crooning on the anti-love song “Madonna.” We get Kevin Abstract and Lev’s breathy reflections on “Heaven.” We get emo king Benjamin Gibbard, the beating heart of millennial indie for crying out loud. Recorded in the span of a few months across late 2023 and early 2024, Hole Erth’s features built naturally over that short span, with Bear simply reaching out to long-time friends. The sum of Hole Erth’s parts is massive, and demonstrates Bear’s deft abilities as a producer, especially in hip-hop; his role in the culture has long been solidified from previous collaborations with some of rap's biggest trailblazers. It’s a daring left turn for Bear, but the feel is effortless, the make-it-look-easy of a master at work. All told, Bear pushes himself into new sonic ground for the TyM oeuvre while embracing the project’s celebrated, well-known electronic beginnings. Hole Erth is brand new, but somehow perfectly at home.

The album’s title is an homage to Whole Earth, Stewart Brand’s DIY periodical from the late ‘60s and early ‘70s, the central purpose of which was to empower people to be holistically self-sufficient. From product reviews of carpentry tools, to how-to guides for growing your own food, to techno-optimistic analyses that’d go on to inspire Silicon Valley startup culture, parallels of the catalog’s DIY ethos can be found all throughout Hole Erth. Bear cites gorpcore, a new-age fashion trend of functional, outdoorsy outerwear worn as streetwear, as influencing the album’s aesthetic. This also ties back to Brand’s influential counterculture catalog. Bear notes: “Things have gone in a more gorp-y direction. Humans are tapping into this more tribal, earthier aesthetic. The Whole Earth catalog is this encyclopedic, self-sustaining guide. With the album title alone, that’s something I wanted to spark as a conversation. We can be off the grid, and also be on the internet, and try out all of these different lifestyles at the same time.” This sense of duality exists within Hole Erth: it’s seeped in the technological world while embracing real-world human connection.

The sounds that make up Hole Erth might feel like new territory for Bear, but in reality it’s a return to form for Toro y Moi – a project that has always orbited electronic music. “Toro is not a rock band,” Bear assures. “To me, my folk records and psych rock records are the side quests. What I fell in love with with the Toro project were the electronic productions – the samples. There’s always more to be done in the electronic world.” His experimentation with electronic production is most obvious on tracks like album opener “Walking In The Rain,” an immediate immersion into the brooding pulse of Hole Erth. Given Bear’s work with some of modern rap’s most influential acts, it’s no surprise that his autotuned cadence and cheeky play-on-words calls to mind the moody braggadocio of today’s popular hip-hop. “Hollywood,” featuring Benjamin Gibbard of Death Cab for Cutie and The Postal Service fame, places warped vocals and ephemeral sound bites of internet dial-up beneath watery ruminations on celebrity and the delusions prevalent in Tinseltown. The track’s nostalgic nods in combination with Bear’s genre fluidity is a Toro y Moi trademark that can be heard throughout his discography. From the twangy, laidback reflections that comprised his most recent Sandhills EP, to the retro-futuristic grooves of 2019’s Outer Peace, Bear is no stranger to flexing his muscles as a forward-thinking musical chameleon, while still managing to make music that feels eternally familiar yet compelling.

A sense of nostalgia sneaks its way into almost every Toro y Moi release, but angst is an emotion that Bear has never intentionally explored the way he does here. Tracks like “Tuesday'' channel a specific, yet forever-relatable sense of adolescent unease. A distorted guitar riff leads into a repeating chorus that conjures misunderstood teenagers singing aloud, maybe too loud, while riding bikes through American suburbs. This foreboding can also be heard on “HOV,” though not without poking some fun with lines like “Romance is so cold / My advice? To bring a coat.”

A sense of playful ambition and experimentation sits at the core of Hole Erth. Bear has the energy, but is acutely aware that his energy isn’t forever. At a time when the internet is blending multiple genres into one at an increasingly rapid pace, Bear accomplishes the rare feat of keeping up with the contemporary alternative listener. Constantly changing, evolving and experimenting is the heart of Toro y Moi, and on Hole Erth Bear challenges but also reclaims himself, embracing the myriad sounds and eras that formed him, while crashing new worlds together.

Hole Erth is out September 6, 2024, on Dead Oceans.
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October 2024 Secretly Society Album

Dua Saleh

I SHOULD CALL THEM
Label: Ghostly International

The music of LA-based Sudanese-American artist Dua Saleh (they/them) explores the inner self and the world at large. With their long-awaited full-length debut, a collection of R&B-infused electronic indie-pop songs titled I SHOULD CALL THEM, they portray the spiritual power, resilience, and joy of love. Equal parts imaginative and lived-through, it's a statement record only Saleh could make.
Across three EPs since 2019, heralded by The New York Times ("commanding"), NPR ("visionary"), and Pitchfork ("ambitious and riveting") — alongside their breakout role in the Netflix series Sex Education — Saleh has deftly fused and inverted genre conventions with a socially conscious style driven by melody, grit, and bravado. Saleh’s foundation as first a skilled poet and their close ties to the indigenous roots have enriched their music with incredible depth. In 2023, they signed with Ghostly International with the punk-leaning standalone single “daylight falls” and took the cover of GAY TIMES as their Rising Star in Music honour recipient. Now squarely at the helm of their first LP — guests include Ambré, Gallant, serpentwithfeet, and Sid Sriram — Saleh shapes their most vulnerable work to date, an apocalyptic narrative informed by environmental anxieties and their experiences as a lover, holding personal truth and hope amidst chaos. Sonically, the album ushers in a new era for the artist whose boundless sound continues to expand.
"It's important for me to heal by being fully myself," says Saleh, referring to the outsized role identity and gender expression play in their process. "I am being honest with myself with this record, this is my story." They see queer love as an act of defiance, be it figuratively, in the album's storyline, which follows two lovers at the end-of-times, or literally, in the many oppressed cultures around the world. They reference inspirations in popular culture with trans and queer representation such as Japanese manga and various memes like the one the album’s title winks at. They credit Minnesota, where Saleh came of age, for its inclusivity and catalyzing encouragement, and pay homage to the Midwest with the pulsing opening track "chi girl," which details the playful pursuit of a crush in Chicago.
Saleh finds a kindred spirit in serpentwithfeet, who duets with them on the striking, string-backed "unruly." "Something about his voice is so captivating," says Saleh. "I think our connection musically is queerness, being able to have that against-all-odds connection with somebody where we may have had to resist our identity initially when we were younger. There's a power that queerness holds for both of us." The song pairs otherworldly atmospherics with a tangible bounce. serpentwithfeet rings questions into the night ("how'd I get so unruly") as Saleh trails with hushed hooks and sly verses.
Throughout I SHOULD CALL THEM, Saleh is elastic in how they use their voice and tune the scenery to love's sweetness and the moments that challenge it. "want" uses straightforward R&B rock elements to underscore feelings of betrayal and resignation. "pussy suicide" is pure jealousy. Flanked by a looping guitar riff and moody trap beat, Saleh's delivery adopts different pitches, from low, morphing drawls to high-register raps. They go tender on the Sid Sriram-featuring "time & time again." Saleh says the song reflects someone who "could have been the forever person but we weren't meant to be in this time. We still have this deep bond and, maybe this happens more in queer relationships, we still look out for each other." It embodies the softness required to survive.
On the smooth, surrealist back half highlight "television," they harmonize with Ambré. "I feel a spiritual rush when I listen to the music that comes out of New Orleans, and I feel it in my gut with Ambré’s," says Saleh. Gallant guests on "coast," playing the classic R&B counterpart to Saleh's hyper-pop-inspired vocal take. Album closer "2excited" finds the characters in Saleh's story embracing a rapturous love realized as the world crumbles — signaled by a 'Black Metal R&B' blowout of ascending percussion and guitar, saxophone sighs, and guttural cries. It is ecstasy and dread personified, catharsis for modern times, and a thrilling example of an artist unafraid and thriving.
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Members Only

Secretly Society members gain access to these limited-edition items…and many more


WHAT IS SECRETLY SOCIETY?

The record club reinvented

Secretly Society is our spin on a classic idea - the record club. The pitch is simple. One record, in an exclusive, Secretly Society vinyl color, shipped to your door every month. Oh yeah, and shipping is included.

IS IT REALLY THAT SIMPLE?

Yes. Yes it is.

WHAT RECORDS WILL I GET?

Expect a mix of new artists, established vets, and important represses from our extensive Secretly Group back catalog, featuring the best of Dead Oceans, Jagjaguwar, and Secretly Canadian. See the already-announced albums above!

WHAT IF I HATE THIS MONTH'S ALBUM?

Yikes! Hate seems a bit strong. We would recommend you at least give it another, fresh listen. If you are absolutely sure you'll hate it, that's totally fine. We offer an opportunity to "Skip" a month's album and go to the next one. You get 1 Skip every 6 months, so use it wisely. To use your Skip email us at society@secretlystore.com.

WHEN DO I GET MY RECORDS?

Great question. You receive your first album the month after you join, as soon as the calendar flips. So, no matter whether you sign up on September 1st or September 30th, the first record you receive will be in October. Shortly after subscriptions close on the 1st of the month, we begin shipping that month’s albums, and we'll usually be able to send out all Secretly Society shipments in the first full week of a given month. All of that adds up to US customers receiving their records in the second week of the month and international customers in the third or fourth week. We understand that the Secretly Society timeline doesn't always play nicely with album release dates, so feel free to hit us up with questions at society@secretlystore.com.

LET'S TALK MONEY.

Definitely. Here's how it works: you pay for the entire subscription up front, one time, shipping included. Cool, right? Then you have until your subscription ends to cancel your plan or it will auto-renew for another period. So, if you signed up for a 3 month subscription on August 15th, you have until November 15th to decline to renew your membership. Otherwise, we assume you're loving Secretly Society and want to continue.

OK, WHERE DO I SIGN UP?

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